Among all those who spend huge amount of time on Facebook and Twitter and couple of new guys are joining the crowd: it’s the FTC staff. In order to execute the new law about bloggers disclosing payments, the FTC is having a firm eye on what is going on different social media platform.

Blogging just keeps getting harder.

Blogging just keeps getting harder.

So now, someone having information about someone not disclosing payments on social media is worth $11k minus procedure fees! Oh yes. In a world were employer/employee loyalty has been flushed down the toilet long time ago, employees who have information about their employers paying bloggers who happen not to disclose payments are going to be tempted to stool.

As a result, the cost of doing advertising on social media is going to go up because extra precautions will have to be taken both by employers and social media advertisers in order to stay compliant with law. This means that a lot of advertising campaigns will not happen because they will not be able to show good profitability forecasts. Of course, a lot will fail because profitability forecasts have been hyped.