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Posts tagged Real-Time Advertising
“You Are Right If You Have More Followers” – Google
Jan 17th
Like all corporations that see their innovation capabilities gradually slow down as they get bigger, Google find it appropriate to apply the same logic it uses to rank webpages for tweets. In other words, the number of people following a source would be similar to the number of backlinks a webpage receives.
Well, I don’t really want to start a philosophical discussion about the relevancy of such assumption. What I would like to say is that this decision goes in line with Google’s core business: advertising. The marketer’s job is to get people converge to it’s product. It is therefore natural that the marketer does everything in its power to get people link to a webpage or follow a certain Twitter account.
Therefore, Google is doing only one thing and that is to create a tool for advertisers. People who use Google software with the idea of looking for information are going to be disappointed since they aren’t really using a search engine, but more a marketing channel.
Marketers Have one More Reason to Use Social Media: Google Real-Time Search is Live
Dec 10th
Well this is it: Google’s real-time search is here. Social media was already used as a SEO helper, and its interactive nature was gaining a lot of ground amongst marketing people. With Google real-time search going live, social media is now a must as it shows up before everything else :
Screenshot of a search on Google for 'Michael Jackson'
So how is this going to affect marketing and search results: well part of SEO job will be to make sure they bombard social media with links to their target website. Of course, the trick is to go for big keywords. The advantage: if you don’t have enough backlinks to compete with the top search results for big keywords, you could still get some of the traffic if you show up in the real-time search. You’re not going to get as much traffic as if you were on the top 5, but still, it’s better than nothing, especially if you have an automatic tweeting software.
Oh god, I guess I’ll have to start using Wikipedia more often: less time wasted better content.
The Future of Google Wave: Become a Platform for Real-Time Advertising
Oct 5th
In a sense, Google is already a big platform for advertising. The free search is there because there is revenue behind advertising. The combination of Google’s market share, great search algorithms and complementing applications make it unmatched interactive advertising agency. Today, Google is more than anything, an advertising agency.
With the growth of social media as popular search platform that could take pieces of the search, Google started a campaign to compete on the real-time search market against players like Facebook, Twitter and even Youtube.
Now, to come to our initial subject that is Google Wave, lets think of social media a platform that lets people communicate and collaborate in different ways. In this sense, chatting is a form of social media. Google Wave is built to make current chatting platforms be more like face to face conversation. From the point of view of an advertising agency like Google, the fact that people will use words to communicate with each other is an offers an opportunity to sell a byproduct: real-time advertising.
Of course, the real challenge is to target advertising as the user is typing stuff. But Google already has something similar in Gmail when it directs advertising to users based on email content. Now, this thing has to be tweaked to go faster.