If you think that Twitter is good for anyone else but spammers, then take a look at the following facts:

  • 40% of Tweets are pointless babble: this is because most tweets are produced by automated software that just take sentences from feeds and post them without understanding them. This is a technique to get more followers without having to mass follow. Actually, this technique is great to get followed by mass followers. How? Mass followers follow people based on certain target keywords. By sending tons of tweets with different keywords, you will end up being followed by someone who is doing mass following! I call this method mass spamming.
  • You get around 10 followers without Tweeting anything: this is due to the fact that mass followers will follow accounts based on screen name keywords. Accounts that have recently been created and that aren’t indexed by Twitter search yet will be found in this way. This is how you end up having around 10 followers right after creating your new Twitter account and before you tweet anything. Of course, new users are the ones that are most in danger of falling for spam as they are not fully aware of what is going on Twitter.
  • 90% of tweets are produced by 10% of users: this is interesting because it means that it is always the same people who end up writing the stuff that others are reading. Is it because those 10% have so much to say or because it is their job to tweet? Well this all makes sense with the hypothesis that Twitter is the perfect tool for spammers.
  • Most top followed users are celebrities: celebrities love Twitter because they can avoid a lot of marketing costs. Instead of paying high price to be on the this and the that show, they tweet and get as much exposure. The more celebrities tweet about bad hair or just being bored with life, the more people will be exposed to them. However for those who follow celebrities, there is nothing in there except promotional messages.