I guess everyone should know about the London escort service using Google Maps Business Listings to promote its service. This is just another example of how social media is used as a tool for promotion and that regulations should be there to protect the younger audience from harmful content. Of course, this is a blatant example, where the necessity of regulations is obvious, but this general concept is still true for all types of advertisings.

I guess everyone should know about the London escort service using Google Maps Business Listings to promote its service. This is just another example of how social media is used as a tool for promotion and that regulations should be there to protect the younger audience from harmful content. Of course, this is a blatant example, where the necessity of regulations is obvious, but this general concept is still true for all types of advertisings.

How to get rid of spam?

Google will never be able to recognize all the black-hat techniques that are used out there. Even if it does, new tricks will come up and some sort of spam will always will make it to the first page somewhere. As a result, the user will always be subject to a certain amount of spam no matter what. It is up to him to be able to recognize spam, which introduces the concept of user regulated search.

User-filtered search results

Basically, this means that the user will clean the spam out of the search results. It is as if all Google users were paid to filter out all those bad results coming out of the bot’s index. Of course Google is not going to pay anybody since it is not charging anybody for search results. In this regard, Google is going to become a social search engine, that is one that promotes results according to social appreciation of a page. Well, there is already a website for this: Digg.